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M a u is one of the most popular marketing consultants offering strategy sessions & workshops. M a u helps some of Australia’s ASX 200 companies lower customer acquisition costs and dependency on paid media. The strategic sessions I offer will surely stir up lots of thinking and fire up new ideas in your team to effectively activate new paths to conversion and increase customers’ LTV. My proven training and strategic workshops will unmercifully uncover what your marketing sucks at and teach you how to build a marketing engine with channels and assets you fully own. Want to lower customer acquisition costs and dependency on paid media? Your contribution is vital to helping ensure all content continues to be free of charge. I need your help! This free article is only possible with your support. 💌 Join 5k+ subscribers receiving the best marketing tips. 👩🏻‍🎨 Creators are reading > How to get music into an Instagram story without the music sticker They were looking for fonts that had a very geometric appearance because that’s very much the Spotify appearance-rounded and friendly-looking. From there they just found 10 different fonts that they thought had something interesting in them and went from there. They wanted to simplify the typeface and go to something that was sans-serif. Spotify is using Proxima Nova on the site. It’s a medium Gotham that’s been tweaked with rounded corners and the designer changed the dot on top of the “i” with a circle instead of a square. The Spotify logo typeface is a tweaked version of Tobias Frere-Jones’ Gotham. Spotify wanted to address that issue in the new redesign. People were using the app icon as the logo because they didn’t know what the primary logo was. The old logo version was cleaned up and is now one piece, which was a problem with the old logo.

Spotify wanted to be perceived as easy, personal and fun and the new logo matches all those criteria. You will also like > The top songs trending on TikTok right now ABOUT THE NEW SPOTIFY LOGOĪndreas Holmström was the lead designer on the new Spotify logo redesign.